Despite a promising concept, the team needed a strong brand identity and a coherent communication strategy, capable of rallying different types of users around a common commitment: “Simplify your life”.
This project is the result of a collaboration with the Kariboo Marketing team, who supported our strategy work and our artistic direction with striking and bold visuals.
To meet this challenge, we relied on ADME’s vision and mission: to build leadership in the creation of virtual portfolios and promote human-centered communication.
The result :
Clear positioning: promoting values of mutual aid, respect and innovation, fundamental pillars of a brand resolutely focused on simplicity and sustainability.
Engaging brand personality: Embody a warm and authentic tone, while remaining inspiring and friendly. Every interaction should reflect the spirit of a visionary and facilitative company, offering concrete solutions to the daily lives of its users.
Clean visual identity: creation of a recognizable logo that integrates harmoniously with several variations, from stationery to digital interfaces. The chosen colors reflect the balance between modernity (shades of blue and gray) and energy (orange tones), while ensuring a high degree of readability.
Slogans and key messages: “Simplify your life, one card at a time” and “ADME simplifies responsible transactions” express the brand’s founding principles. They underscore the desire to offer seamless and eco-responsible use, while emphasizing a user experience accessible to all.
Sustainable commitment: the brand emphasizes the importance of innovation and environmental responsibility, which fosters a strong sense of belonging and long-term connections.
ADME branding perfectly illustrates how a clear vision and mission, combined with strong values and a consistent visual identity, can transform a promising concept into a solid brand ecosystem.
© [ lx _ branding collective ] Brand Strategy & Brand Image | Privacy Policy
