Coaticook’s youth are dynamic and driven by action.
They are in full control of their growth and personal development, they express themselves loudly and clearly, and they don’t go unnoticed.
The Coaticook MRC’s Youth Employment Center approached us about taking their visual identity to a whole new level. While talking, we quickly realized their brand equity was practically nonexistent: their target audience (18 to 35 years old) wasn’t recognizing them, didn’t feel engaged… and didn’t even come knocking on their door!
Ouch…
So we launched a revolutionary rebranding project, called “FLIP THE BOX”—our foolproof rebranding method.
On the menu :
For a brand to be sustainable and impactful, it must first be internally aligned.
If your team doesn’t already resonate with your values and personality, how can customers do the same?
Employee experience is the recipe for authentic branding, where each person becomes a compelling ambassador.
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