A split committee to support the next generation of the Gatineau Chamber of Commerce

The post-COVID-19 period has profoundly transformed the business world, and the Gatineau Chamber of Commerce seized this golden opportunity to boost local entrepreneurial talent.

In 2024, LX joined the adventure to help relaunch the Succession Committee with a bold and resolutely creative approach.

A new name, a new image, a new voice: everything has been designed to appeal to professionals and entrepreneurs under 35 who want to stand out in a rapidly changing environment.

A GROOVY NEW START

Thanks to a branding strategy that was both playful and sexy, La Relève quickly became a reference among its target audience, simultaneously strengthening the Gatineau Chamber of Commerce’s reputation.

By focusing on a strong brand identity and values of action, resilience, and innovation, this new committee has established itself as an essential springboard for young entrepreneurs.

Today, La Relève perfectly reflects the energy of an ambitious generation, ready to revolutionize the economic landscape while maintaining a fun and professional identity.

An involvement that turns heads

La Relève doesn’t just sit quietly in the office: the committee travels to businesses across the region to celebrate the successes of Gatineau’s entrepreneurial youth in person. Whether highlighting a new hire, a promising partnership, or a revolutionary product, La Relève is always ready to showcase the victories of tomorrow.

Each year, it also organizes the craziest happy hour event of the season: “There’s a Place for You.” Here, there’s no question of saving your questions for the end! The public is invited to sit down with the panelists, chat live, and build strong business relationships. This interactive format – under the banner of the Gatineau Chamber of Commerce – attracts both seasoned professionals and young entrepreneurs looking to network.

And because La Relève wants to stay at the cutting edge of innovation, the committee doesn’t hesitate to venture outside its regional sphere to attend events like the FERA in Quebec City.

The feedback is unanimous: it is impossible to ignore the effectiveness and dynamism of their brand presence, which continues to make an impression in every corner of the province.